Nexans and RC Lens: a closer relationship than everJan 17, 2023
Nexans is proud to announce that it is extending and expanding its partnership with Racing Club de Lens thereby reaffirming its foothold in the Hauts de France region.
Deeply rooted in the Hauts de France region, and particularly in Lens since 1929 with the presence of the last copper foundry in France, Nexans is a key partner of Racing Club de Lens, a club with a strong identity and a glorious past (winner of the French championship, League Cup, Drago Cup and Intertoto Cup), with the support of SPORTFIVE, the international sports marketing agency.
The partnership between Nexans and RC Lens, two major players in the region, illustrates their shared values of commitment and team spirit. These values are embodied and upheld both by the players of RC Lens – who were excellent last season – and by Nexans employees, who work daily towards the energy transition. Nexans Lens employees and the club also organize regular operations together.
By increasing its sponsorship starting from December 2021, Nexans will benefit from major brand visibility at the Bollaert-Delelis stadium on match days during the 2023-2025 seasons as well as on the “Red & Gold” club’s digital communication media. In another change, the Group logo will now be worn on the heart side of the players’ jerseys.
SponsorshipFeb 22, 2022
“ Nexans is very proud to continue its sponsorship of Racing Club de Lens, with its colours now displayed even more prominently on the heart side of the women’s and men’s first team jerseys. The same values of commitment and team spirit drive Nexans employees and the RC Lens teams, so it is perfectly natural to continue the partnership between these two leading regional figures. Nexans will carry on electrifying RC Lens with the same passion! ”
Philippe DEMAREZDirector of the Nexans plant in Lens
“ As I was emphasized when the partnership was signed, Nexans, like Racing Club, represents Lens. When you visit the Lens plant, the flagship of local industry, you are immediately struck by the strong values – team spirit, humility and courage – echoing those of the mining basin and RC Lens. It is not a brand but rather a true emblem of the region that we will now wear on our shirts, rightly on the heart side, above our coat of arms. We are delighted with this natural move together, which gives even more meaning to our partnership strategy. ”
Arnaud POUILLECEO of RACING CLUB DE LENS
“ We are delighted to have contributed to the rapprochement of two major players in the Hauts de France region. RC Lens and Nexans will be able to convey strong messages and raise awareness in their communities about the challenges of electrification and energy transition through soccer. ”
Laurent MORETTIManaging Director France of SPORTFIVE
With this partnership, Nexans is reaffirming its involvement in the world of sport. This renewed support for RC Lens is an example of Nexans’ human and humanist commitment, which is illustrated by numerous institutional sponsorship actions and cultural, academic and sporting partnerships.
by Christopher Guérin, CEO of Nexans, who is explaining Nexans history on the Lensois territory and its history with the Racing Club de Lens.
(the video is in French)
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