Going live onstream

“The very technologies we serve can be used creatively to reach a new customer base.”   

   Going live onstream

 
 

Going live onstream

Going live onstream

Going live onstream

 


 

Extending our reach

To reach a broader audience of customers (500 of them), we used online video streaming to transmit live video and an audio feed of a panel discussion during our annual customer event which was attended by about 100 people. The subject: The Future of Ethernet.

 

Making connections

More than a discussion on cable, it showed how technological applications can be used to serve customer needs. Using Cabling Installation and Maintenance magazine to host and archive the broadcast allowed us to reach an incredibly wide audience at minimal cost.

 

Boosting bandwidth

Our Technology Summit is an annual event and we wanted to connect with those who could not attend the conference personally. After lining up first-rate speakers, we found a partner that could provide webcast facilities. One challenge was having enough bandwidth to stream video/audio in real time. CI&M not only set up broadband access, they provided cameras, lighting and other equipment. Since they wanted fresh content for their readers, they had a vested interested in a smooth and professional presentation.

 

Virtual showcase

The online live panel discussion showcased Nexans as a high-tech producer of cables, and also as a player in the data communication area and a user of its own LAN technology to serve customer needs. Though the discussion was longer than most web conferences, the online audience was thoroughly engaged throughout, and saw new applications of the technique to their own business planning. This was truly innovative in that it is the first time this kind of virtual online panel has been used to engage with customers in our market.